In this playbook, I’m going to show you how to build an audience that buys.

I built an audience of 100,000+ leads, which helped my business generate $10M+ in revenue selling digital products.

I’ve tested many ways to build an audience over time. If I had to start from zero today, whether I already had a product or not, this is how I would do it.

So if you’re tired of building things no one sees, launching to silence, or feeling like you need a massive following before you’re allowed to monetize, this playbook lays out the simplest, most repeatable way to build an audience that buys, step by step.

This works whether you sell:

• SaaS subcriptions

• courses

• memberships

• coaching or consulting

• affiliate products

• digital assets (templates, SOPs, prompts)

The mechanics are the same.

Why This Playbook Exists (Read This First)

We are no longer in a creation-constrained world.

AI has made it easy to:

• build software

• launch products

• create courses

• spin up offers

Creation is cheap.
Distribution is not.

The hardest problem now is:

• getting attention

• building trust

• converting consistently

That’s why most products fail… not because they’re bad, but because nobody cares.

The only durable solution is audience-first growth.

If you build an audience:

• launches become announcements

• validation happens before building

• monetization becomes flexible

• growth compounds instead of resetting

This playbook shows you exactly how to do that, step by step, using AI.

The Easiest Way to Build an Audience Today

There are many ways to build an audience.

You can run ads.
You can partner with creators.
You can buy attention.

But the easiest and most repeatable way today is this:

Show up daily with valuable content for the same person, around the same problem.

That’s what this playbook covers.

Not every possible method.
The simplest one that works reliably.

The AI AUDIENCE Playbook (Step by Step)

Step 1: Define Your Audience

Define your audience using the CPCT framework

If you get this wrong, nothing else works.

You are not defining a market.
You are defining a person under constraint.

CPCT Breakdown

Context
What is happening in their life or business right now?

Problem
What is broken today (not their dream)?

Constraint
Why does this feel hard, slow, or impossible?

Transformation
What does “problem solved” actually look like?

Example

Context: Non-technical founders building MVPs
Problem: Can’t get consistent users
Constraint: Don’t understand distribution and hate marketing
Transformation: Predictable inbound demos

Output of Step 1 (Required)

You must be able to say one sentence:
I serve [specific person] who is stuck with [specific problem] because [constraint].

If this sentence feels vague, stop and fix it.

Define Your Audience Using AI (CPCT)

Open your favorite AI tool (ChatGPT, Claude, or Gemini) and paste the prompt below exactly as written.

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

Act as a positioning strategist.

Help me define a clear audience using the CPCT framework.

Inputs:
- Who I want to help:
[PASTE HERE]

- What they’re struggling with right now:
[PASTE HERE]

Output:
1. Context (1 sentence)
2. Problem (1 sentence)
3. Constraint (1 sentence)
4. Transformation (1 sentence)
5. Final sentence in this format:
“I serve [person] who is stuck with [problem] because [constraint].”

Rules:
- One specific person
- No vague language
- No industries or demographics

Step 2: Define the Outcome You Help People Achieve

People follow outcomes, not content.

Decide the single result your content helps people move toward.

Write one sentence (Offer of Transformation):

I help [person] go from [problem state] to [better state], even if [constraint].

Example:
I help non-technical founders go from inconsistent users to predictable inbound demos, even if they hate marketing.

This sentence becomes your filter.

If a something does not support this outcome, don’t publish it.

Required output:
You must be able to answer:
“If someone follows me for 30 days, what problem will they be closer to solving?”

This reflects on:

• your bio

• your positioning

• your content filter

• your CTA

If that’s unclear, fix this step before moving on.

Define the Outcome You Help People Achieve Using AI

Open your favorite AI tool (ChatGPT, Claude, or Gemini) and paste the prompt below exactly as written.

Act as a clarity editor.

Based on this audience:
[PASTE CPCT SENTENCE]

Help me define one clear outcome my content should move people toward.

Output:
- One transformation sentence in this format:
“I help [person] go from [problem state] to [better state], even if [constraint].”

Rules:
- Outcome must be concrete
- Only one transformation
- No branding language

Step 3: Choose Your Platforms (Keep It Simple)

Your audience hangs out somewhere.
You need to figure out where.

Think about your specific person.
Where do they spend their time?
Where do they look for information?
That's where you should be.

Example":

• Content creators typically hang out on Twitter/X or YouTube.

• Freelancers typically hang out on LinkedIn or Twitter/X.

• Founders typically hang out on LinkedIn or Twitter/X.

• Coaches typically hang out on LinkedIn or Instagram.

• Writers typically hang out on Twitter/X or Facebook.

• E-commerce sellers typically hang out on TikTok or Instagram.

Start with two platforms where your person already hangs out:

• 1 text-based (authority)

• 1 short-form video (trust)

Rules:

• same message everywhere

• show up daily

Step 4: Research What Already Works (With AI)

You don’t need original ideas.
You need validated demand.

Your research goal:

• find repeated topics

• collect winning hooks

• observe objections in comments

• note emotional language

Build a simple swipe file:

• 30 hooks

• 20 topics

• 10 formats

Use AI to:

• summarize why posts worked

• cluster themes

• rewrite in your voice

• generate variations

Research What Already Works Using AI

Open your favorite AI tool (ChatGPT, Claude, or Gemini) and paste the prompt below exactly as written.

Act as a content researcher.

Topic:
[PASTE TOPIC]

Platform:
[PASTE PLATFORM]

Task:
Identify content that already performs well.

Output:
- 10 repeated topics
- 15 strong hooks
- 5 common objections found in comments
- 5 emotional phrases people repeat

Then rewrite the hooks in my voice.

Rules:
- Focus on demand, not originality
- No generic advice

STEP 5: Create Daily Content Using The THREAD Framework

At this stage, you already know:

• who you’re talking to

• what problem you solve

• what framework you teach

Your job now is simple: publish daily without thinking every day.

THREAD is a content execution system.
It takes one topic or idea and turns it into six aligned posts.
Same message. Different angle. Zero burnout.

THREAD (the six formats)

• T = Tactic (Systems & Processes)
  Teach the steps. Show the framework.

• H = History (Stories & Examples)
  Prove it with a real experience or outcome.

• R = Representation (Metaphors & Analogies)
  Make the framework obvious using comparison.

• E = Error (Mistakes & Misconceptions)
  Call out the exact mistake blocking results. This must sting.

• A = Awareness (Realizations & Insights)
  Share the realization that changed your approach.

• D = Doubt (Questions & Concerns)
  Address the objection stopping people from acting.

How to Runs This on Autopilot Using AI

Go to MarketingBlocks 

1. Create an account to deploy your AI team.

2. Enter your:

   • your niche

   • your target audience

   • your offer and promise of transformation

   • your past content for writing and selfie pictures (to create your digital twin)

3. Connect your social accounts and set your posting frequency.

From there, your AI Team studies your positioning, past content, and competitors to decide hooks and angles.

Your AI content team generates THREAD-based posts in multiple formats, adapts them per platform, and publishes daily across all connected channels.

You stop thinking about what to post.
You show up daily as the visible expert.
Your authority compounds instead of resetting.

Step 6: Turn Viewers Into Followers

Growth does not happen passively.

Every post should:

• clearly signal who it’s for

• clearly state the outcome

• include a follow CTA

Examples:

• “Follow for daily systems to get your first 100 users.”

• “Follow if you want predictable leads without ads.”

Your profile must answer in 3 seconds:

• who you help

• what problem you solve

• what to do next

Step 7: Capture Leads Using Lead Magnets

Attention without capture is wasted.
If people consume your content and leave, nothing compounds.

Lead magnets turn attention into owned traffic.

• Social platforms are rented

• Your email list is owned

This step exists to capture interest, qualify intent, and prepare people to buy.

What a Lead Magnet Actually Does

A lead magnet is not a free course or a giant resource.

It has one job:

• deliver a quick win

• prove you know what you’re doing

• make the next step obvious

If someone finishes your lead magnet and doesn’t clearly see what to do next, it failed.

The S.C.A.L.E. Asset Framework

Every high-performing lead magnet fits into one of these five categories.
Start with one, not all.

S = System

Explain the full system without full execution.
You teach: what works, why it works and how it works
Then sell the easy button (e.g Tool or Done for you service)

Example: “How to Publish Daily Content Using AI (Without Burning Out)”

Naturally leads to: AI content SaaS, Automation software, Done-for-you automation services, etc. Because the reader understands the system, but needs a tool or service to run it consistently.

C = Collection

A curated set of frameworks, templates, prompts, or resources around one outcome. Here you don’t have to invent everything. Just organize what already works.

Example: “100 Viral Hook Frameworks for Any Niche”

Naturally leads to: Content creation software, Social media management tools, Templates, swipe files, or paid prompt packs, etc.
Because ideas alone don’t execute themselves.

A = App

A simple interactive micro-tool that solves one small problem fast. It delivers an instant result and exposes the need for a bigger system.

Example: “A hook generator that outputs 10 ideas from one input”

Naturally leads to: Full AI SaaS platforms, Workflow automation tools, Paid tools that solve the entire process, etc. Because the user experiences automation and wants more of it.

L = Live Proof

A case study showing real results.

Real people.
Real numbers.
Clear before-and-after.

Example: “How a Creator Went From 0 to 50k Followers in 6 Months”

Naturally leads to: Coaching programs, Courses, SaaS tools used behind the scenes, Done-for-you services, etc. Because proof removes doubt and creates demand for replication.

E = Essentials

A curated list of tools for a specific outcome. People love shortcuts and recommendations.

Example: “The Best AI Tools for Content Creation”

Naturally leads to: SaaS platforms, Tool bundles, Affiliate products, Managed services, etc.

How to Choose the Right Lead Magnet (Simple Rule)

Ask one question: What is the smallest useful win my audience wants right now?

• If they want clarity → System

• If they want ideas → Collection

• If they want speed → App

• If they want proof → Live Proof

• If they want tools → Essentials

Pick one. Build that.

How Assets Fit Into the Bigger System

Your lead magnet is not the destination.

Its job is to:

• deliver a quick win

• build trust

• point to the next step

After consuming the asset, the product you recommend should feel like the natural continuation, not a pitch.

If the transition feels forced, the asset is wrong.

How to Build These with AI

You don’t need to start from scratch.

• ChatGPT / Claude
  Write systems, collections, essentials, and case studies.

• AI video creation tools
  Turn systems or proof into short video lead magnets.

• No-code builders
  Create simple micro-tools for App-style lead magnets.

• Design tools
  Create clean, simple lead magnet covers.

AI TOOLS For Step 7

• ChatGPT / Claude: Writes lead magnets and asset content.

• MarketingBlocks AI Video Creator: Creates video lead magnets.

• Emergent / Replit: Builds simple micro-tools.

• Nano Banana (MarketingBlocks): Designs lead magnet covers.

• MarketingBlocks / Lovable: Builds landing pages.

• MarketingBlocks Writes email sequences and promotions.

• Claude: Optimizes subject lines.

• For Email Marketing & Newsletters - Beehiiv or Convertkit

Step 8: Use the Comment Funnel to Convert Attention

Every post needs a next step.
Instead of links in posts, use comment-based CTAs.

Examples:

• “Comment START and I’ll send the free trial”

• “Comment HOW and I’ll DM the walkthrough”

• “Comment SETUP and I’ll send the steps”

The keyword should be easy to remember and type. One word is ideal.

How to Turn Comments Into Leads

Here's how it works:

Step 1: Ask them to comment with a keyword: In your post, you ask: "Comment SYSTEM and I'll send you the guide."

Step 2: They comment: They see your post, they like it, they comment with the keyword.

Step 3: You reply and send a DM: You like their comment, reply with "Sent! Check your DMs," and send them a DM with your lead magnet link.

Step 4: They click the link: They click the link, which takes them to a landing page.

Step 5: They enter their email: On the landing page, they enter their email to get the full lead magnet. The lead magnet is designed that subscribing for the affiliate product is the next logical step.

Step 6: They're on your email list: Now you can email them regularly. Now you can build a relationship. Now you can recommend your affiliate product.

Why this works:

• increases reach

• triggers the algorithm

• filters interested people

• opens private conversations

• builds your list automatically

Start by replying manually:

• send the resource

• answer questions

• keep it human

Later, you automate using AI.

AI TOOLS For Step 8

Automatically replies to keyword comments and sends DMs.

1) MarketingBlocks Engagement Agent 
2) ManyChat

Step 9: Monetization

You don’t wait until you “have a big audience” to monetize.
You monetize early, lightly, and logically.

Why?
Monetization is feedback. It tells you what your audience actually values.
It makes the audience building self sustained. (Helps you recover the cost of building the audience)

Once trust exists, monetization is straightforward.

Choose one primary path:

• affiliate products

• SaaS or white-label software

• courses

• memberships

• coaching or consulting

• digital assets

Rule: Your offer should feel like the natural next step after consuming your content and lead magnet.

Don’t sell everything at once.

Step 10: Scale What Works With Paid Ads

Scaling is not doing new things.
Scaling is doing what already works more often, with leverage.

Paid ads are used for one purpose only: amplification.

Only boost:

• posts with strong engagement

• lead magnets with conversions

• CTAs that already pull comments

Organic finds the signal.
Paid amplifies it.

Scale With Paid Ads Using AI Agents

MarketingBlocks AI handles scaling automatically.

Your AI Agents on MarketingBlocks will:

• monitors post performance

• identifies top organic winners

• boosts only high-engagement posts

• starts with small budgets

• increases spend only when results hold

Final Word: This Is How Audiences Are Built Now

Building an audience is no longer about luck, virality, or chasing trends.

It’s about:

• showing up daily

• solving one problem

• for one person

• with structure and consistency

AI doesn’t replace this.
It removes the friction.

It eliminates:

• blank-page anxiety

• inconsistent posting

• manual execution

• burnout

So you can focus on:

• clarity

• positioning

• trust

• compounding visibility

If you follow this playbook in order, you don’t just get followers.

You get:

• an audience that recognizes you

• an audience that trusts you

• an audience that buys

And once this system is in motion, it compounds.

Your content feeds your list.
Your list feeds your offers.
Your offers fund growth.

That’s audience-first growth.
That’s the moat.
And now, you have the system to build it.