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My $7M Affiliate Marketing + AI Playbook

The complete beginner's guide to building a profitable software affiliate business

Introduction

Affiliate marketing is one of the easiest and most predictable way to monetize online.

I know because my business has transacted over $7M in revenue (both as an affiliate and from affiliates combined). If I had to start all over, this playbook documents the exact strategy I would use.

FIRST, A Disclaimer:

This playbook is for educational purposes only.

The strategies shared are based on my personal experience after years of building and testing online businesses. While my business have transacted over $7M in revenue (as an affiliate partner and affiliate vendor combined), my result is not typical and not guaranteed.

I am not promising any specific outcomes or earnings. Your own results will depend on your execution, skills, effort, and market conditions.

This playbook documents the exact framework I would use if I had to start from zero today. Use it as a learning resource, not a promise.

Now, let's dive in.

What is Affiliate Marketing?

Affiliate marketing is a business model where you earn commissions by recommending products (Digital products or physical products, but we limit the scope of this playbook to digital products - especially software).

You don’t create the product.
You don’t handle payments
or customer support.

Your job is to:

  • understand a problem deeply

  • explain it clearly

  • guide people to the right solution

When someone buys through your recommendation, the product owner pays you a commission. (usually 20-50% + other incentives)

The Different Ways Affiliate Marketing Is Done

There are many affiliate models.
Most of these models work, but they don’t compound.

  1. SEO review sites (slow, competitive, algorithm risk)

  2. Coupon / deal sites (low trust, race to the bottom)

  3. Paid ads → affiliate links (high risk, no asset built)

  4. Paid ads → review pages (constant spend, fragile)

  5. Link-in-bio influencers (low intent, weak authority)

  6. YouTube-only reviews (high effort, platform dependent)

  7. Launch-based promotions (revenue spikes, resets)

  8. Webinar-driven promotions (setup-heavy, not evergreen)

  9. Email blast affiliates (burns trust fast)

Most of my historical affiliate revenue came from launch-based promotions & webinars. They work, but they don’t compound.

If I were starting today, I’d build an evergreen system.

  • Content that works daily

  • Assets that compound

  • Trust before tools

That’s the model this playbook is built for.

PACK DEALS Framework

Evergreen only works with the right sequence.

That sequence is what I call PACK DEALS.

  • PACK builds clarity and authority

  • DEALS turns that clarity into leads, sales, and scale

Execution starts at D, but execution only works if PACK is solid.

PACK is the Foundation

If your foundation is weak, nothing else works.

P = Person & Problem

A = Analyze Why They're Stuck

C = Choose One Product (First Product)

K = know the product (Just enough to help someone get their first win)

DEALS is the Execution

D = Distribution System (Daily Content) to start.

E = Engagement System

A = Asset System (Lead Magnets)

L = List System (Email List)

S = Scale with SLOs & Paid Media

These five systems feed each other. Together, they create momentum. You set them up level by level.

Step 1 = Person & Problem (P)

This step answers one combined question:

Who do I help, what are they stuck on, what does success look like, and why does it feel hard right now?

You do not separate these.

If this step is vague, everything downstream fails.

Person

A person is not a niche.
It’s not an industry or a demographic.

A person is defined by:

  • Their situation

  • Their goal

  • Their limitations

Examples of real people:

  • Non-technical creators

  • Freelancers relying on referrals

  • Solo founders without leverage

These are not markets.
They are people with context.

You should be able to picture their day, their frustrations, and what they’ve already tried.

Why You Need to Choose ONE Specific Person

Most people try to serve everyone. They say things like "I help entrepreneurs" or "I help creators." This is too broad.

When you're broad, your message becomes generic. Generic messages don't resonate with anyone. They get lost in the noise.

When you're specific, your message becomes sharp. Sharp messages attract the right people like a magnet and repel the wrong people.

That's good. You don't want to waste time with people who aren't your ideal customer.

The specificity principle:

The more specific you are, the easier it is to:

  • Create content that resonates

  • Attract your ideal audience

  • Build authority in your niche

  • Stand out from competitors

  • Charge higher prices

  • Build a loyal community

Problem

The problem is the blocker, not the dream.

People don’t wake up wanting “success.”
They wake up frustrated because something isn’t working.

Examples:

  • Can’t publish consistently

  • Can’t get clients reliably

  • Feels overwhelmed and scattered

Constraint (Critical)

The constraint is why they believe the problem is hard or unsolvable.
This is the part most people skip… and it’s the part that creates resonance.

Common constraints:

  • “I don’t have time”

  • “I’m not technical”

  • “I hate marketing”

  • “I don’t want to show my face”

  • “I’ve tried before and it didn’t work”

  • “I don’t have an audience”

If you don’t name the constraint, the message feels generic.

If you do, people instantly pay attention.

Transformation (Problem Reversed)

The transformation is simply the problem solved, within the constraint.

You don’t invent outcomes.
You reverse the blocker.

Examples:

  • Inconsistent → Consistent

  • Scattered → Structured

  • Unpredictable → Predictable

This is what life looks like after the problem is removed.

Define Person, Problem, Constraint, Transformation Using AI

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

Help me define a clear affiliate positioning.

Input:
- Describe the type of person I want to help (in plain language):
[PASTE HERE]

- Describe the main thing they struggle with:
[PASTE HERE]

Output:
1. Person (1 sentence, specific and concrete)
2. Core problem (the blocker, not the dream)
3. Main constraint (why they believe this problem is hard)
4. Transformation (problem reversed)
5. Final sentence in this format:
   "I help [person] go from [problem state] to [transformed state] even if [constraint]."

Rules:
- No niches or industries
- No vague language
- Keep it practical

Output of Step 1

You should be able to say one clear sentence:

“I help [specific person] go from [problem state] to [transformed state] even if [constraint].”

Examples:

  • “I help non-technical creators go from inconsistent posting to daily publishing even if they have no system.”

  • “I help freelancers go from unpredictable clients to consistent inbound leads even if they hate marketing.”

  • “I help solo founders go from scattered efforts to predictable lead generation even if they don’t understand funnels.”

This sentence becomes:

  • Your bio

  • Your content filter

  • Your product filter

If you can’t write this sentence clearly, stop here and try again.
Everything else depends on it.

The Validation Framework

Before committing to a Person / Problem, validate it using this simple check:

Does this pain have:

  1. Affiliate products I can promote? (Search "[niche] affiliate programs")

  2. People actively spending money? (Check Google Trends, Reddit, Facebook Groups)

  3. Demand that's growing or stable? (Not declining)

If the answer is YES to all three, it's a viable niche.
If the answer is NO to any of them, consider pivoting.

Use AI To Stress-Test and Sharpen

Prompt:

ACT AS a ruthless positioning editor.

INPUT
My positioning sentence:
[PASTE HERE]

TASK
Audit and improve it.

OUTPUT
1) What’s unclear or too broad (bullet list)
2) What’s missing (bullet list)
3) 3 improved rewrites (each more specific)
4) Pick the best rewrite and explain why (2–3 lines)

RULES
- Keep the constraint explicit
- Make the problem concrete and painful

Step 2:
A = Analyze Why They’re Stuck

This is where authority is created.
Your job is to explain why the problem persists, even though they’re trying.

Symptoms vs Root Causes

A symptom is what people say they have. A root cause is why they actually have it.

Example
Symptom: "I can't grow on social media."

Root causes:

  • No clear positioning (they post about random topics)

  • No system for creating content (they create sporadically)

  • No asset to send people to (they have nowhere to capture leads)

  • No follow-up system (they don't stay in touch with interested people)

  • Wrong content format (they're posting in a format their audience doesn't engage with)

Notice how different these are. Each root cause requires a different solution.

If you treat the symptom instead of the root cause, you'll give bad advice. Your audience will follow your advice, it won't work, and they'll lose trust in you.

If you understand the root cause, you can give advice that actually works. Your audience will follow your advice, it will work, and they'll trust you. That trust is what leads to affiliate sales.

Your Authority Comes From Understanding Root Causes

Most people in your niche will explain the symptom. "You need to grow on social media, so post more."

You'll explain the root cause. "You're not growing on social media because you don't have a system. Here's why: most people post sporadically, which means the algorithm doesn't know what to recommend. Here's the system that works..."

This is authority. This is what makes people listen to you.

How to Identify Root Causes

Start by researching your audience. Where do they hang out? What do they talk about? What problems do they mention?

Look for patterns. What problems come up over and over? What do they say they've tried? Why didn't it work?

You can research by:

  • Reading comments on relevant posts

  • Joining online communities where your audience hangs out

  • Interviewing people in your audience

  • Reading reviews of competing products

  • Analyzing what questions people ask

Once you understand the root causes, you can create content that addresses them.

Use AI For Root Cause + False Beliefs

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

ACT AS a diagnostic strategist.

INPUTS
1) Person:
[PASTE HERE]

2) Problem (surface-level, what they say):
[PASTE HERE]

3) Examples of what they complain about / say online (optional but recommended):
[PASTE COMMENTS/QUOTES HERE]

TASK
Identify why they’re stuck.

OUTPUT
1) 3–5 root causes (bullet list)
2) For each root cause:
   - What they currently do (wrong pattern)
   - The false belief driving it
   - What actually fixes it (1 line)
3) “Most people think ____ but the real issue is ____” (5 variations)

RULES
- No mindset clichés
- Keep it practical and actionable

STEP 3:
C = Choose One Main Product

When you promote one product, your message becomes focused. You become known for solving one specific problem in one specific way. You become an expert. That expertise is what drives sales.

Once you've built an audience and made money with your first product, you can add complementary products. But start with one main product.

How to Choose Affiliate Products That Convert and Compound using the EARNER Framework

Most affiliates fail for one of three reasons:

  • the product doesn’t match the audience

  • the product is hard to sell

  • the product doesn’t retain (so commissions die)

EARNER prevents all three.

E = Evidence

If there’s no proof, you’re selling uphill… you’ll struggle to convert.
Look for:

  • testimonials that feel real

  • case studies with specifics

  • before/after examples

  • public wins (reviews, social proof, screenshots, creator demos)

A = Adoption

Will people actually use it? Strong affiliate products:

  • are used weekly or daily

  • become part of a workflow

  • solve a recurring pain (not a one-time task)

Red flag: “use once in a while” tools
Adoption = retention. Retention = recurring commissions.

R = Relevance

Does it directly solve the core problem? Not adjacent.
Not “nice to have.” Direct.

If your audience problem is “I can’t get leads,” the product must help generate leads or conversions.
If your audience problem is “I can’t publish consistently,” the product must reduce friction and create output.

If you have to explain the connection, it’s not relevant enough.

N = Newbie-friendly

Can a beginner get a win fast?

You want products with:

  • low learning curve

  • quick setup

  • fast “first win” path

  • minimal tech overhead

If beginners struggle, they churn before you get paid and they blame you.

E = Economics

Is the program worth the effort?

Check:

  • recurring commissions (or long payout duration)

  • cookie length / attribution window

  • trial/lead payouts

  • bonuses/milestones/rewards

  • payout reliability and clarity of terms

High percentage doesn’t matter if:

  • it’s one-time

  • it churns fast

  • terms are unclear

R = ROI impact

Does the product move a real metric?

The best affiliate products either:

  • make money (leads, sales, conversions)

  • save time (automation, speed, simplification)

  • reduce cost (replace tools, reduce labor)

If ROI is unclear, retention will be weak.

How to Use EARNER (Simple Process)

  1. List 3–5 products your audience already mentions or needs

  2. Score each letter 1–10 (be strict)

  3. Only promote products scoring:

  • 8+ on Relevance and Adoption (non-negotiable)

  • 40+/60 overall (strong baseline)

Then:
4) Pick one primary product to build content + lead magnets around
5) Add secondary products later (only after your primary converts)

The Rule

If it doesn’t EARN, it won’t EARN.

Promote products that have:

  • Proof (Evidence)

  • retention (Adoption)

  • direct fit (Relevance)

  • fast wins (Newbie-friendly)

  • solid payouts (Economics)

  • clear value (ROI impact)

That’s EARNER.

Where to Find Affiliate Programs (Fast)

Start by looking at what your audience already uses. What tools do they mention? What products do they talk about?

1) SEARCH

Search for affiliate programs in your niche. Most software companies have affiliate programs. You can find them by searching “[niche name] affiliate program” or "[product name] affiliate program."

2) MARKETPLACES

Look in marketplaces like PartnerStack, JVZoo & Whop.

PartnerStack - Best source for SaaS and AI tools with recurring commissions and long-term retention.

JVZoo - Best for AI software launches, promos, and short-term affiliate campaigns.

Whop - Best for creator-led AI tools, software access, and subscription communities.

3) COMPETITORS (Other Creators In The Space)

Look at what competitors are promoting. If multiple people in your niche are promoting the same product, it's probably a good product.

Read reviews. Look at what people say about products. Do they actually solve the problem? Do people get results?

4) ASK AI (CHATGPT)

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

ACT AS an affiliate product researcher.

INPUTS
1) Person:
[PASTE HERE]

2) Core problem + root cause (if known):
[PASTE HERE]

3) My preferred product category (optional: AI, email, CRM, automation, etc.):
[PASTE HERE]

TASK
List the best affiliate software products that solve the core problem.

OUTPUT (up to 7 products)
For each product:
- Name
- What it helps the person achieve (1 line)
- Why it fits this person (1 line)
- Beginner-friendliness (High/Med/Low)
- Free trial? (Yes/No/Unknown)
- Affiliate program? (Likely/Unknown) + what to search to confirm

RULES
- Prioritize products that are easy to explain and quick to get value from
- Avoid “too complex for beginners” tools unless you clearly justify

STEP 4:
Knowledge to Teach the First Win (K)

You don't need to become an expert.
You just need to know enough to guide someone to their first win.

Think about it from your audience's perspective. They're overwhelmed. They don't know where to start. They don't need someone who knows everything about the product. They need someone who can guide them to their first small win.

Once they get that first win, they'll be confident enough to explore the product on their own. And they'll remember that you helped them get there.

You must understand:

  • What the product does (plain language)

  • Who it’s for / not for

  • The first 1–3 steps to get value (You don't need to show everything. Just the first few steps that get someone their first result.)

  • Common beginner mistakes (When you warn people about mistakes, you position yourself as someone who understands the journey.)

Action: Spend 2-3 hours learning your chosen product. Document the first 1-3 steps to get value and common beginner mistakes.

Use AI For First Win Extraction (Grounded in Docs)

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

ACT AS a product onboarding designer.

INPUTS
1) Product name:
[PASTE HERE]

2) Target person:
[PASTE HERE]

3) Source material (paste ONE or more):
- Sales page copy:
[PASTE]
- Docs / knowledge base:
[PASTE]
- Help articles:
[PASTE]

TASK
Extract the fastest “first win” path for this person.

OUTPUT
1) Product in plain English (1–2 sentences)
2) The first meaningful win (define it clearly)
3) The first 1–3 actions to reach that win (numbered)
4) 3 beginner mistakes / confusion points (bullet list)
5) A one-line reassurance to reduce fear/friction

RULES
- No feature dumping
- No marketing hype
- Must be the fastest path to value

Teach It in 3 Formats

Open your favorite AI tool (Gemin, Claude, or ChatGPT) and type in this prompt:

ACT AS a teacher who explains complex tools simply.

INPUT
First win + steps:
[PASTE HERE]

TASK
Rewrite the explanation in three formats.

OUTPUT
1) DM version (max 80 words)
2) Short post version (max 150 words)
3) 2-minute walkthrough outline (5 bullets)

RULES
- Simple language
- Outcome-first
- No extra steps

STEP 5 :
D = Distribution With Content

This is where execution starts.

Your goal is simple:
show up every day in front of the right people with the right message.

Not everywhere. Not perfectly. Just consistently.
One Platform. Daily.

How to Choose Your Platform

Your audience hangs out somewhere. You need to figure out where.

Think about your specific person.
Where do they spend their time?
Where do they look for information?
That's where you should be.

Example":

  • Content creators typically hang out on Twitter/X or YouTube.

  • Freelancers typically hang out on LinkedIn or Twitter/X.

  • Founders typically hang out on LinkedIn or Twitter/X.

  • Coaches typically hang out on LinkedIn or Instagram.

  • Writers typically hang out on Twitter/X or Facebook.

  • E-commerce sellers typically hang out on TikTok or Instagram.

Pick one platform where your person already hangs out.
Consistency beats reach.
Familiarity beats virality.

You’re not trying to go viral.
You’re trying to become recognizable.

Where Topics Come From

You don’t invent content ideas.

You extract them from:

  • Questions people keep asking

  • Complaints and frustrations

  • Objections and doubts

  • Failed attempts they talk about

A small set of 5–10 real problems is enough to power months of content.

Write Every Topic in 6 Ways

(Your Content Multiplier System)

This is how you turn a few topics into daily content.

For each topic, write six variants:

  • Systems & Processes
    “Here’s the exact process to…”

  • Stories & Examples
    “One creator I worked with…”

  • Metaphors & Analogies
    “Think of this like…”

  • Mistakes & Misconceptions
    “Most people fail because…”

  • Realizations & Insights
    “It took me years to realize…”

  • Questions & Concerns
    “You’re probably wondering if…”

This mirrors how experts teach: through systems, stories, insights, mistakes, and objections.

One topic becomes six posts.
Five topics become thirty.

Automate the Execution
This entire process can be automated.

AI TOOLS

Agentic AI Tools like MarketingBlocks can:

  • Generate topics from your person & problem

  • Write all six content angles

  • Repurpose and schedule content

Every Post Points Somewhere

Never post without a next step.
Your content should lead to:

  • A comment

  • A DM

  • A lead magnet

Example:
“Comment SYSTEM and I’ll send you the checklist.”
This sets up the next step: Engagement.

Output of This Step

When this step is working:

  • You post daily

  • Your message is consistent

  • People start recognizing you

  • Engagement becomes predictable

STEP 6:
E = Engagement System

Every post needs a next step.
Instead of links in posts, use comment-based CTAs.

Examples:

  • “Comment START and I’ll send the free trial”

  • “Comment HOW and I’ll DM the walkthrough”

  • “Comment SETUP and I’ll send the steps”

The keyword should be easy to remember and type. One word is ideal.

How to Turn Comments Into Leads

Here's how it works:

Step 1: Ask them to comment with a keyword: In your post, you ask: "Comment SYSTEM and I'll send you the guide."

Step 2: They comment: They see your post, they like it, they comment with the keyword.

Step 3: You reply and send a DM: You like their comment, reply with "Sent! Check your DMs," and send them a DM with your lead magnet link.

Step 4: They click the link: They click the link, which takes them to a landing page.

Step 5: They enter their email: On the landing page, they enter their email to get the full lead magnet. The lead magnet is designed that subscribing for the affiliate product is the next logical step.

Step 6: They're on your email list: Now you can email them regularly. Now you can build a relationship. Now you can recommend your affiliate product.

Why this works:

  • increases reach

  • triggers the algorithm

  • filters interested people

  • opens private conversations

Start by replying manually:

  • send the resource

  • answer questions

  • keep it human

Later, you can automate.

AI TOOL For AUTOMATING ENGAGEMENT

MarketingBlocks Engagement Agent or ManyChat — Automatically replies to keyword comments and sends DMs.

STEP 7:
A = Asset System (Lead Magnets)

Assets are how attention turns into owned traffic.

They capture emails, qualify interest, and prepare people to buy the product you recommend.

Social platforms are rented.
Your email list is owned.

That’s why assets matter.

The S.C.A.L.E. Asset Framework

Every high-performing lead magnet fits into one of five categories.
If it doesn’t, it’s usually weak.

S = System
Explains the full system without full execution.

You teach what works and why, but not every step.
The product becomes the execution layer.

Example:
How to Publish Daily Content Using AI (Without Burning Out)

C = Collection
A curated set of frameworks, templates, prompts, or resources around one outcome.

You’re not creating everything from scratch.
You’re organizing what already works.

Example:
100 Viral Hook Frameworks for Any Niche

A = App
A simple interactive micro-tool that solves one small problem fast.

It delivers an instant result and exposes the need for a bigger system.

Example:
A hook generator that outputs 10 ideas from one input.

L = Live Proof
A case study that proves the system works.

Real people.
Real numbers.
Clear before-and-after.

Example:
How a Creator Went From 0 to 50k Followers in 6 Months

E = Essentials
A curated list of essential tools for a specific outcome.

This includes:

  • Tool stacks

  • “Best tools for X”

  • “Most useful tools for X”

Example:
The Best AI Tools for Content Creation

How Assets Fit Into the System

Assets are not where you teach everything.

They:

  • Deliver a quick win

  • Build trust

  • Make the next step obvious

After consuming an asset, the product should feel like the natural continuation.
(Next logical step)

AI TOOLS

  • ChatGPT / Claude — Writes lead magnets and asset content.

  • MarketingBlocks AI Video Creator — Creates video lead magnets.

  • Emergent / Replit — Builds simple micro-tools.

  • Nano Banana (MarketingBlocks) — Designs lead magnet covers.

Output of This Step

When this step is working:

  • Emails grow daily

  • Leads are qualified

  • Product recommendations feel natural

  • Conversions increase

Attention is no longer wasted. It’s captured.

STEP 8
L = Email List System

Why Email is Your Most Valuable Asset

Your email list is the most valuable asset you have.

Why?

You own it. You don't own your Twitter followers. You don't own your YouTube subscribers. Twitter could delete your account tomorrow. YouTube could ban you. But your email list is yours. You own it.

You control it. Every other platform has an algorithm that changes. Twitter changes the algorithm. YouTube changes recommendations. But your email list doesn't have an algorithm. You send an email, it goes to your subscribers.

It's direct. When you post on social media, maybe 1-5% of your followers see it. When you send an email, 20-40% of your subscribers open it. It's direct access to your audience.

It compounds. Every day, you're building your email list. Every day, your list gets bigger. Every day, your reach gets bigger.

How the Email System Works

The flow:

Post → Comment → Lead Magnet → Email List → Sales

Here's what happens:

  1. You post content on social media

  2. Someone sees your post and comments with your keyword

  3. You send them your lead magnet via DM

  4. The lead magnet has a link to a landing page

  5. On the landing page, they enter their email to get the full lead magnet

  6. They're now on your email list

  7. You send them emails regularly

  8. You recommend your affiliate product

  9. They buy

The 5-Email Sequence

When someone joins your email list, send them a 5-email sequence. This sequence builds trust and moves them toward buying.

Email 1: Deliver the lead magnet (Day 1)
Subject: "Here's your [lead magnet name]"
Body: "Hi [Name], here's the guide you requested. Download it here: [link]"
Purpose: Deliver what you promised. Build trust.

Email 2: Explain the system (Day 2)
Subject: "How this actually works (step by step)"
Body: "Now that you've seen the framework, here's how it works in practice. [Explanation + example]"
Purpose: Deepen their understanding. Show them the system works.

Email 3: Share a case study (Day 3)
Subject: "Real example: [person] got [result]"
Body: "Here's a real example of someone who used this system and got results. [Case study]"
Purpose: Show proof. Make it real.

Email 4: Handle objections (Day 4)
Subject: "You might be thinking..."
Body: "I know you might be thinking: [common objection]. Here's the truth. [Response]"
Purpose: Address their doubts. Build confidence.

Email 5: Recommend products (Day 5)
Subject: "The tools that make this work"
Body: "To implement this system, here are the tools that will help. [Affiliate links]"
Purpose: Recommend your affiliate product. Make the sale.

Weekly Emails

After the 5-email sequence, send a weekly engagement email blast.

Structure:

  • One lesson (something they learn)

  • One story (something that illustrates the lesson)

  • One CTA (usually pointing to a lead magnet or affiliate product)

This keeps your audience engaged and builds a relationship.

AI TOOLS

STEP 9:
S = SCALE With SLOs & Paid Media

Scale is not about doing new things.
It’s about doing what already works more often, with leverage.

You only scale after:

  • Content brings attention

  • Engagement creates conversations

  • Assets capture leads

  • Email converts consistently

If those aren’t working, scaling just amplifies failure.

What Scaling Actually Means

Scaling means adding leverage to a proven system.

That leverage comes from:

  • More content from the same topics

  • More assets from the same problems

  • More products that solve adjacent blockers

  • Higher email frequency and better sequencing

Nothing new.
Just more output from the same engine.

Self-Liquidating Offers (SLOs)

One of the safest ways to scale is through self-liquidating offers.

A self-liquidating offer (SLO) is a low-priced product you sell to fund your growth. It's called "self-liquidating" because the revenue from the sales covers the cost of the ads you run to promote it.

You take your best-performing lead magnets and turn them into low-priced products.

How to Create an SLO

  1. Identify your best-performing lead magnet (the one that gets the most opt-ins)

  2. Expand it (add more content, templates, examples, etc.)

  3. Price it at $9-$47

  4. Create a sales page

  5. Run ads to promote it

  6. Track the results

Example:

Free: "100 Viral Hook Frameworks" Paid: "500 Viral Hook Frameworks + Templates + Swipe File" ($9)

You run ads to promote the paid version. The $9 sales cover the cost of the ads. Everyone who buys becomes a customer much more likely to buy your affiliate products.

A micro saas or software tool can be your SLO. Most of my affiliate sales came from launching micro saas products. At a point I was launching 1 product every month (Monthly project). All the buyers are added to my

  • It qualifies your audience. People who buy something from you are much more likely to buy something else from you. So when you recommend your affiliate products to people who've bought your SLO, conversion rates are much higher.

  • It funds your growth. You use the revenue from SLO sales to run ads. The ads bring in more customers. The customers buy more products. It compounds.

  • It builds momentum. Once you make your first sale, you feel confident. You've proven that people will buy from you. That confidence carries forward.

Paid ads are not for testing ideas.

They are for:

  • Amplifying winning content

  • Driving traffic to proven assets

  • Scaling what already converts

If it doesn’t work organically, it won’t work with ads.

30-Day Quick Start

Week 1:

  • Define PACK

  • Research your audience

  • Choose your product using CORE

  • Plan your first lead magnet

Week 2:

  • Set up your social media account

  • Create your first long-form piece

  • Repurpose into 30 daily posts

  • Schedule them to post daily

  • Set up your email list

Week 3:

  • Post daily

  • Respond to comments

  • Send DMs with lead magnets

  • Send your first email sequence

Week 4:

  • Analyze which posts get engagement

  • Create your second long-form piece

  • Send your first weekly email

  • Set up ManyChat automation

  • Create your second lead magnet

By end of 30 days:

  • Clear PACK

  • 2 lead magnets

  • 60+ scheduled posts

  • 50-100 subscribers

  • Engagement and DMs coming in

AI Tools Across PACK + DEALS

Now that you understand the theory and mechanics, here are AI tools that will accelerate your work:

P = Person & Problem

  • ChatGPT / Claude: Turns rough ideas into a clear person, problem, constraint, and transformation.

  • Perplexity: Surfaces real-world pains, language, and complaints from the web.

A = Analyze Why They’re Stuck

  • ChatGPT or Claude: Breaks surface problems into root causes and false beliefs.

  • Reddit / YouTube Comments + AI: Extracts recurring frustrations and failed attempts.

C = Choose One Product

  • ChatGPT or Claude: Researches affiliate products and maps them to the problem.

  • Perplexity: Verifies product reputation, reviews, and use cases.

K = Know the Product (First Win)

  • ChatGPT or Claude: Converts product docs and sales pages into first-win steps.

D = Distribution

E = Engagement

  • MarketingBlocks Engagement Agent or ManyChat: Automatically replies to keyword comments and sends DMs.

A = Assets

  • ChatGPT / Claude: Writes lead magnets and asset content.

  • Emergent / Replit: Builds simple micro-tools.

  • MarketingBlocks AI Video Creator: Creates video lead magnets.

  • Nano Banana (MarketingBlocks): Designs lead magnet covers.

L = List

  • MarketingBlocks / Lovable — Builds landing pages.

  • MarketingBlocks — Writes email sequences and promotions.

  • Claude — Optimizes subject lines.

  • For Email Marketing & Newsletters - Beehiiv or Convertkit

S = Scale

  • MarketingBlocks / AdCreative.ai — Generates ad creatives and variations for scaling.

  • Meta / Google Ads + AI — Tests and amplifies proven content and offers.

The Principle

Affiliate marketing isn't about tricking people into buying things they don't want.
It's about serving a specific audience at scale.

It's about understanding their problems deeply and guiding them toward solutions. When you do that, income becomes a natural byproduct.

You have everything you need. Now execute.